Free teaching kits

See what a complete Marketing Everywhere lesson looks like.

Start with a real story, connect it to a useful framework, and walk into class with the material already built.

Free teaching kit

Savannah Bananas:
They Didn't Fix Baseball. They Built a New Category.

Lesson planSlidesActivityInstructor notes
Category creation in action

A complete lesson, free.

Category CreationBlue Ocean StrategyPositioning

Use the Savannah Bananas to explore what happens when a company stops competing by the category's old rules and starts designing a different experience.

  • A complete 50-minute lesson
  • Slides
  • Group activity
  • Discussion questions
  • Assignment
  • Instructor notes
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What happens next?

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The kit gives you a clear path through the class, plus enough context and source material to adapt the lesson to your students, course, and teaching style.

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