Teach marketing through the stories
your students are already talking about.
I turn the brands, stories, and weird cultural moments students already know into marketing lessons you can actually teach.
Wait. There's a marketing lesson on that?
Savannah Bananas
They didn't fix baseball. They built a new category.
- Concept
- Category creation
- Best fit
- Principles · Branding
Taylor Swift: Debut Era
The audience Nashville was trained not to see.
- Concept
- Segmentation and positioning
- Best fit
- Consumer Behavior · Branding
Outdoor Boys
Creator trust without the usual influencer playbook.
- Concept
- Quiet competence
- Best fit
- Social Media · Content Strategy
NFL Schedule Release Videos
Turn a routine announcement into a social event.
- Concept
- Social-first launch strategy
- Best fit
- Social Media · IMC
Pizza Hut Classic
Can nostalgia build future demand?
- Concept
- Servicescape strategy
- Best fit
- Services · Consumer Behavior
Freddy Became the Campaign
When a creator's story becomes modern PR.
- Concept
- Influencer marketing as PR
- Best fit
- Social Media · Sports Marketing
Savannah Bananas:
Category Creation
One story. Everything you need to teach it.
Lesson plan · slides · activity · assignment · discussion questions · instructor notes
Use the whole kit. Steal one piece. Make it yours.
See the Savannah Bananas lessonStart with Banana Ball.
Teach category creation, positioning, customer friction, and experience design through a baseball team that's barely a baseball team.
Try the Free Lesson“The weirdness is doing strategic work.”
One good teaching idea. Once a week. That's it.
One story worth knowing. One marketing idea hiding inside it. One way to use it in class.
Get the Teaching BriefMarketing Everywhere Finding the marketing lessons hiding inside everything else.