Free lessonCategory Creation
Savannah Bananas
They didn’t fix baseball. They built a new category.
Explore the kit : Savannah BananasFor college marketing instructors
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Free lessonSegmentation
Taylor Swift: Debut Era
Show how an overlooked audience can become a brand’s next growth opportunity.
Explore the kit : Taylor Swift: Debut Era
Free lessonCustomer Experience
Pizza Hut Classic
How the dining room became part of the product.
Explore the kit : Pizza Hut Classic
Free lessonInfluencer Marketing
Freddy and the World Cup
A fan’s road trip became a story brands could join without taking it over.
Explore the kit : Freddy and the World Cup
Free lessonSocial Media
NFL Schedule Release Videos
How a routine announcement became social entertainment.
Explore the kit : NFL Schedule Release Videos
Free lessonCreator Trust
Outdoor Boys
A creator brand built on usefulness, skill, and consistency.
Explore the kit : Outdoor Boys
Paid kitRetail Strategy
Buc-ee’s
See how scale, service, and destination appeal shape a retail experience.
Explore the kit : Buc-ee’s
Paid kitReal-Time Marketing
Oreo: Dunking in the Dark
Use Oreo’s famous tweet to evaluate the evidence behind a marketing success story.
Explore the kit : Oreo: Dunking in the Dark