Marketing Skills Lab
What They Don’t Teach You in Principles of Marketing
A practical, 16-week marketing course focused on the skills students are expected to use when they enter the workplace.
The course bridges the gap between marketing theory and actually doing the work.
Topics include applied strategy, briefs, content, campaigns, collaboration, tools, presenting work, measurement, and professional marketing skills.
Building Fandom
A full course about what happens after a brand gets someone’s attention.
Students study how audiences become communities, communities become fans, and fandom becomes a strategic advantage.
The course uses creators, entertainment, sports, brands, and culture to explore community, identity, participation, loyalty, storytelling, and fan behavior.
Marketing and the Movies
A 16-week marketing course built around the movie business.
Students use films, studios, franchises, theatrical releases, streaming, promotional campaigns, and entertainment culture to study marketing strategy.
Topics include audience segmentation, positioning, branding, distribution, promotion, partnerships, customer behavior, cultural relevance, and the economics of blockbuster marketing.