FULL COURSES

Teaching a class is one thing.
Building the whole course is another.

Sometimes you need a great lesson for next Tuesday.

Sometimes you’ve been handed an entire course and a syllabus template.

Marketing Everywhere Full Courses are built for the second problem.

These are complete college marketing courses with the academic structure, weekly progression, assignments, classroom activities, and instructor materials needed to take a course from idea to actual classroom.

Teaching Kits help you teach a class. Full Courses help you build a semester.

Find the right fit.

Teaching Kit

For one class or topic.

Buy individually

All Access

For instructors who want the complete Teaching Kit library.

$24/month or $199/year

Full Course

For instructors who need the semester.

Starting at $995/year

Full Courses are licensed separately from All Access.

What does a full course include?

Each course is built as a complete academic experience, not a folder full of disconnected lesson plans.

Depending on the course, materials may include:

Course structure

  • Course overview and positioning
  • Learning outcomes
  • 16-week course structure
  • Academic frameworks and source material
  • Course approval or curriculum materials where applicable

Week by week

  • Weekly lesson plans
  • Instructor guides
  • Student activities
  • Discussion prompts
  • Slides or slide-building outlines

Student work

  • Assignments
  • Assessments
  • Portfolio or final project
FULL COURSES

Explore the courses.

Marketing Skills Lab

What They Don’t Teach You in Principles of Marketing

A practical, 16-week marketing course focused on the skills students are expected to use when they enter the workplace.

The course bridges the gap between marketing theory and actually doing the work.

Topics include applied strategy, briefs, content, campaigns, collaboration, tools, presenting work, measurement, and professional marketing skills.

Building Fandom

A full course about what happens after a brand gets someone’s attention.

Students study how audiences become communities, communities become fans, and fandom becomes a strategic advantage.

The course uses creators, entertainment, sports, brands, and culture to explore community, identity, participation, loyalty, storytelling, and fan behavior.

Marketing and the Movies

A 16-week marketing course built around the movie business.

Students use films, studios, franchises, theatrical releases, streaming, promotional campaigns, and entertainment culture to study marketing strategy.

Topics include audience segmentation, positioning, branding, distribution, promotion, partnerships, customer behavior, cultural relevance, and the economics of blockbuster marketing.

Full Course Licensing

A Full Course License gives an instructor permission to use a complete Marketing Everywhere course in their own classes for one year.

This is separate from Marketing Everywhere All Access.

Individual Instructor License

$995 per course / year

Designed for one instructor.

The license includes:

  • Complete course curriculum
  • Course structure and learning outcomes
  • Weekly instructional materials
  • Assignments and activities
  • Instructor materials
  • Student materials
  • Assessments where included
  • Slide resources where included
  • Editable course materials
  • LMS-ready course package where available
  • Permission for the licensed instructor to teach multiple sections of the licensed course during the license period
License This Course

Department Course License

$2,495 per course / year

Designed for departments that want multiple faculty members to teach the same course.

Includes:

  • Everything in the individual license
  • Up to 5 instructors at the same institution
  • Unlimited sections taught by those licensed instructors during the license period
  • Shared departmental implementation
Ask About Department Licensing

Built to fit your classroom.

Licensed instructors may:

  • Customize materials for their own course
  • Add materials to a password-protected institutional LMS
  • Adjust assignments, schedules, examples, and activities
  • Teach multiple sections covered by their license

The original Marketing Everywhere curriculum remains the intellectual property of Marketing Everywhere.

Licensed materials may not be publicly posted, resold, redistributed to unlicensed instructors, or uploaded to public course repositories.

NEED A COURSE BUILT?

Don’t see the course you need?

Marketing Everywhere can also build complete marketing courses for colleges, departments, and instructors.

That can mean adapting an existing Marketing Everywhere course, rebuilding a course that needs work, or developing a new 16-week course from the ground up.

Existing Course + Customization

Starting at $1,500

Custom Full Course Development

Starting at $3,500

Final pricing depends on course length, required materials, assessments, LMS setup, and level of customization.

Talk About a Course

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