In Development
Savannah Bananas
Category creation
A team challenge to rethink the category and defend a new proposition.
Deluxe Kits & Labs
In DevelopmentYour next marketing class could be an experience students won’t forget.
Deluxe Kits take our real-world marketing lessons further with interactive challenges, simulations, classroom missions, and premium instructor resources. Built to make preparation easier and give students more opportunities to think, create, and make decisions.
The initial collection is in development. No Deluxe Kits or full classroom Labs are available to purchase or launch yet.
Different ways to teach
A complete lesson. Then more room to explore.
| What you get | Free Kits | Deluxe Kits · In Development |
|---|---|---|
| Core lesson | Complete, academically grounded lesson | The core lesson plus an expanded classroom experience |
| Teaching materials | Frameworks, instructions, discussions, activities, and supporting materials | Additional activities, premium editable resources, and facilitation guides |
| Interactive Labs | Not required to teach the lesson | Planned challenges and simulations connected to the kit |
| Access | No payment or mandatory signup | Planned premium instructor access; students won’t buy individual seats |
Existing standard paid Teaching Kits remain available through Beehiiv. They are a separate offering from the Deluxe collection in development.
The first collection
Ten concepts we’re developing.
These are proposed directions. Each Deluxe Kit will be released only after its premium materials and promised interactive experience are complete and tested.
In Development
Walmart
Retail strategy
A retail investigation connecting store observations to marketing decisions.
In Development
Taylor Swift
Audience & positioning
A classroom challenge exploring audience choices and brand positioning.
In Development
Buc-ee’s
Customer experience
A proposed mission to map the experience and choose what makes the trip worthwhile.
In Development
Blockbuster
Marketing strategy
A proposed decision exercise about customer change and business response.
In Development
Oreo
Social media
A proposed workshop on timing, brand voice, and creative judgment.
In Development
Ticketmaster
Services marketing
A proposed challenge exploring customer friction and competing stakeholder needs.
In Development
Fortnite
Brand communities
A proposed exercise in participation, community, and brand partnerships.
In Development
Labubu
Consumer behavior
A proposed investigation of collectibility, scarcity, and customer motivations.
In Development
Wendy’s Pricing
Pricing strategy
A proposed decision exercise about pricing, communication, and customer trust.
Designed for the whole classroom
One instructor.
A room full of thinkers.
The planned classroom flow lets instructors launch a Lab, share a session link or code, and guide the activity through a classroom dashboard. Students will join an authorized session without buying access individually.
That access system is still being planned. The current Walmart Field Expedition remains a preview.
Explore the existing Walmart previewOur approach to AI
Human First. AI Assisted.
AI should help students question assumptions, explore possibilities, and improve their ideas. Their creativity and judgment stay at the center.
- 01Observe
- 02Create
- 03Challenge
- 04Decide
- 05Reflect
Students begin with human observation and their own ideas. AI can then act as a creative challenger or simulated stakeholder. Students weigh the response against evidence, make a decision, and reflect on their reasoning.
Future Labs are being designed around institutionally approved tools, with a non-AI alternative. Direct tool integrations are not available. Simulated responses aren’t market research, and AI doesn’t make the learning decisions.
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