One problem kept showing up.
I've spent years working in marketing and years teaching it. Those two parts of my career overlap in useful ways, but they also made one problem impossible to miss.
Marketing changes quickly. The brands, platforms, behaviors, and cultural moments students talk about can shift before a course shell gets its next update. The fundamentals still matter. Positioning is still positioning. Consumer behavior is still consumer behavior. But the example that made a concept click five years ago may now land with all the energy of a fax machine.
Instructors shouldn't have to rebuild their classes every week just to make the examples feel current.
That's why I built Marketing Everywhere. It takes a current story and does the slower, harder work behind it: connecting the story to a real framework, planning the discussion, building the activity, creating the assignment, and giving the instructor enough context to teach it with confidence.
This isn't about replacing an instructor's judgment or teaching style. You know your students and your room. Marketing Everywhere gives you stronger raw material and more of your prep time back.
It is, at heart, one marketing instructor helping another walk into class with something worth talking about.