For Marketing Departments

Your marketing program should keep up with marketing. Your faculty shouldn’t have to do it alone.

Marketing Everywhere works with colleges and universities to refresh courses, develop faculty, and connect classroom learning to current marketing practice. We work alongside instructors, not around them.

For program directors, department chairs, and deans. Services are scoped together.

Start with what your faculty need

Four ways we can work together.

01

Faculty Development

Workshops and coaching on experiential teaching, contemporary cases, and responsible AI use. Build faculty confidence with approaches they can adapt to their own classrooms.

02

Course Refreshes

Collaborative updates to existing courses: current cases, assignments, applied projects, and assessment materials shaped around your learning goals.

03

Curriculum & Program Support

Review industry relevance, map applied competencies, and identify practical opportunities to update the program with faculty at the table.

04

Department Partnerships

Discuss ongoing support, premium faculty access, customized materials, onboarding, and defined implementation work throughout the year.

Faculty expertise comes first

Build on the work your people already care about.

A course refresh might mean updating three assignments. A larger partnership might involve curriculum planning, workshops, custom classroom experiences, and ongoing implementation support.

We’ll start with your courses, students, and faculty priorities, then agree on deliverables, timing, access, and responsibilities. Premium resource licensing can be part of the conversation.

Browse the Teaching Kit library or try the free lessons to get a feel for the approach. Full Courses continue to be licensed separately.

Our approach to AI

Human First. AI Assisted.

AI should help students question assumptions, explore possibilities, and improve their ideas. Their creativity and judgment stay at the center.

  1. 01Observe
  2. 02Create
  3. 03Challenge
  4. 04Decide
  5. 05Reflect

Students begin with human observation and their own ideas. AI can then act as a creative challenger or simulated stakeholder. Students weigh the response against evidence, make a decision, and reflect on their reasoning.

Future Labs are being designed around institutionally approved tools, with a non-AI alternative. Direct tool integrations are not available. Simulated responses aren’t market research, and AI doesn’t make the learning decisions.

A conversation before a scope

Tell me about your program.

What do your faculty need help with? Which courses could use a refresh? Let’s work out where Marketing Everywhere can be useful.

Let’s Talk About Your Program

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