Real kits. Real cases. No mystery meat.
Browse the collections and individual lessons that actually exist in the Marketing Everywhere library.
Some stories need more than one class.
Taylor Swift, the Savannah Bananas, and influencer marketing each have a full set of focused lessons.
Taylor Swift Collection
From Fearless through the Eras Tour, with each era treated as its own marketing lesson.
Savannah Bananas Collection
Category creation, Fans First, Billion Fans, the content flywheel, and scaling the weird.
Influencer Marketing Collection
Format, ownership, platforms, audience expansion, and trust.
Five places to start.
These are the complete free kits currently in the library.
Savannah Bananas: Category Creation
They didn't fix baseball. They built a new category.
Taylor Swift: Debut Era
Segmentation, targeting, and positioning through an overlooked audience.
Outdoor Boys: Quiet Competence
Creator trust built through usefulness and demonstrated skill.
NFL Schedule Release Videos
A social-first launch lesson hiding inside a routine announcement.
Pizza Hut Classic
Servicescape strategy, nostalgia, and brand revitalization.
The rest of the shelf.
Every title below comes directly from the current All Access library.
Freddy Became the Campaign
Influencer marketing as modern PR, told through the German World Cup fan whose U.S. road trip became part of the tournament story.
- Labubu
- Fortnite
- Don't Call It A Comeback: Digital Cameras
- Oreo: Dunking in the Dark
- BambooHR Employee Experience Week
- College Football: Bowl Games
- Crumbl Cookie
- The Blanket Wars
- The Rise and Fall of Malls
- The Rise and Fall of Toys R Us
- The Rise and Fall of Circuit City
- The Rise and Fall of Quiznos
- The Rise and Fall of Blockbuster
- President Business: Was He the Bad Guy?
- Product Placement: Stranger Things
- Wendy's
- The Evil Empire: Ticketmaster
- Spirit Halloween
- Franksgiving
- Elf on the Shelf
- Liquid Death
- Girl Scout Cookies
- The Costco Hotdog