FREE LESSON PLAN
Freddy and the World Cup
A fan’s road trip became a story brands could join without taking it over.
Classroom fit: Social Media / Communications
View Teaching KitFOR COLLEGE MARKETING INSTRUCTORS
Classroom-ready marketing teaching kits.
Part of a modern teaching system for college marketing instructors, this kit library gives you classroom-ready cases, lesson plans, slide outlines, discussion questions, activities, assignments, handouts, instructor notes, and sources built around brands and stories your students already know. The point is to give you what you need to walk into class and teach.
Free lessons are complete lessons. Existing standard paid kits are available through Beehiiv. Our separate Deluxe Kits & Labs collection is in development.
See the planned Deluxe collectionBrowse by course, search a marketing concept, or filter by access below.
Showing all 49 kits
FREE LESSON PLANS
Start with a free lesson.
FREE LESSON PLAN
NFL Schedule Release Videos
How a routine announcement became social entertainment.
Classroom fit: Social Media / Communications
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FREE LESSON PLAN
Outdoor Boys: Quiet Competence as a Creator Brand
A creator brand built on usefulness, skill, and consistency.
Classroom fit: Social Media / Communications
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FREE LESSON PLAN
Pizza Hut Classic: The Dining Room Is the Product
How the dining room became part of the product.
Classroom fit: Retail / Services Marketing
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FREE LESSON PLAN
Taylor Swift: Debut Era: Build the Audience Before You Need It
Show how an overlooked audience can become a brand’s next growth opportunity.
Classroom fit: Branding / Principles
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FREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
Classroom fit: Principles / Marketing Strategy
View Teaching Kit9 kits
Taylor Swift
PAID KIT
Taylor Swift: Taylor’s Version: Ownership, Equity, and Fan Advocacy
Explore how ownership can strengthen a creator’s relationship with fans.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift: Speak Now: Self-Authorship as Brand Strategy
See how an artist can use creative control to shape a brand story.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift: Reputation: Brand Reset and Narrative Control
Study how a public reset can change the story people tell about a brand.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift: Red: Crossing Categories, Keeping the Core
Explore how a brand can enter new categories while keeping its core audience.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift: Midnights: When the Rollout Becomes the Product
Look at how a release campaign can become part of the product itself.
Classroom fit: Consumer Behavior
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PAID KIT
Taylor Swift: Lover: Brand Warmth and Identity Systems
See how a clear identity can make a brand feel warmer and more recognizable.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift: Folklore: Surprise Launch, Story-First Positioning
Study how a surprise launch and story-first positioning set an album apart.
Classroom fit: Branding / Principles
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PAID KIT
The Eras Tour Teaching Kit
Explore how an event turns a catalog of work into an experience fans can join.
Classroom fit: Branding / Principles
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PAID KIT
Taylor Swift 1989
Trace how a pop-era shift changed the audience and meaning of the brand.
Classroom fit: Branding / Principles
View Teaching Kit6 kits
Rise & Fall
PAID KIT
The Rise and Fall of Toys R Us
How buyout debt limited a retail giant’s ability to invest in its stores and website.
Classroom fit: Retail / Services Marketing
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PAID KIT
The Rise and Fall of Quiznos
How franchise rules and required suppliers shaped the economics of Quiznos.
Classroom fit: Principles / Marketing Strategy
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PAID KIT
No Screenshots: The Rise and Fall of Quibi
Why reaching an audience is different from giving people a way to share.
Classroom fit: Social Media / Communications
View Teaching Kit
PAID KIT
The Rise and Fall of the Mall
How losing an anchor store can change the economics of an entire mall.
Classroom fit: Retail / Services Marketing
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PAID KIT
The Rise and Fall of Circuit City
What happens when a retailer cuts the employees who help customers buy.
Classroom fit: Retail / Services Marketing
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PAID KIT
The Rise and Fall of Blockbuster
The tension between late fees customers hated and revenue the business relied on.
Classroom fit: Retail / Services Marketing
View Teaching Kit7 kits
Retail & Customer Experience
PAID KIT
The Evil Empire: Ticketmaster
Look past the fan paying the fee to the business buyer choosing the ticketing vendor.
Classroom fit: Principles / Marketing Strategy
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PAID KIT
A Dollar Fifty Forever
Explore how a low price can become part of a brand’s promise.
Classroom fit: Branding / Principles
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PAID KIT
The Blanket Wars
How two blanket brands differentiate themselves when a billboard cannot show how a product feels.
Classroom fit: Principles / Marketing Strategy
View Teaching Kit
PAID KIT
The Store Is the Ad
Explore how a store experience can do the work of advertising.
Classroom fit: Retail / Services Marketing
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PAID KIT
Spirit Halloween: Ten Weeks a Year
Why temporary stores and short leases can make sense for a seasonal brand.
Classroom fit: Retail / Services Marketing
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PAID KIT
Somebody Pays for Monday: The Crumbl Teaching Kit
Connect a weekly product reveal to anticipation and repeat visits.
Classroom fit: Social Media / Communications
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PAID KIT
Longer, Please: The Buc-ee’s Teaching Kit
See how scale, service, and destination appeal shape a retail experience.
Classroom fit: Retail / Services Marketing
View Teaching Kit6 kits
Creators & Social Media
PAID KIT
Trust Is the Product: Food Influencers
Ask how creator credibility can become part of the product people trust.
Classroom fit: Social Media / Communications
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PAID KIT
The Platform Is the Landlord
Explore how platforms shape the rules creators work under.
Classroom fit: Principles / Marketing Strategy
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PAID KIT
Format Is the Moat: Dude Perfect
Study how a repeatable content format can build a durable brand.
Classroom fit: Social Media / Communications
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PAID KIT
Audience Becomes the World
See how a creator’s audience can become a business asset.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
Don’t Force It: The GRWM Creator Brief Teaching Kit
Explore why a brand brief works best when it fits the creator’s voice.
Classroom fit: Social Media / Communications
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PAID KIT
They Fixed It Too Well: The Camera Teaching Kit
Study how improving a product can sometimes remove what customers enjoy.
Classroom fit: Consumer Behavior
View Teaching Kit8 kits
Culture & Entertainment
PAID KIT
Stranger Things: Nobody Paid for the Coke
Connect a familiar brand partnership to nostalgia and pop culture.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
The LEGO Movie: The Villain Is the Business Model
Use entertainment to examine the line between storytelling and product placement.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
Oreo: Dunking in the Dark
Use Oreo’s famous tweet to evaluate the evidence behind a marketing success story.
Classroom fit: Social Media / Communications
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PAID KIT
They Sell You the Not Knowing: The Labubu Story
Explore how mystery, collecting, and scarcity can build demand.
Classroom fit: Consumer Behavior
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PAID KIT
Moving the Date: The Thanksgiving Teaching Kit
See how changing a familiar date can shift attention and customer behavior.
Classroom fit: Retail / Services Marketing
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PAID KIT
Somebody Has to Move It: The Elf on the Shelf Teaching Kit
Consider how a character can move from a story into a family ritual.
Classroom fit: Consumer Behavior
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PAID KIT
The Product Volunteered: The Bowl Game Teaching Kit
Explore how a live event can make the mascot part of the product experience.
Classroom fit: Principles / Marketing Strategy
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PAID KIT
Barbenheimer Teaching Kit
Examine how two movie releases became one shared cultural event.
Classroom fit: Social Media / Communications
View Teaching Kit7 kits
Brand Strategy & Pricing
PAID KIT
Who Advertises Root Beer?
Explore how category conventions affect which products get noticed.
Classroom fit: Principles / Marketing Strategy
View Teaching Kit
PAID KIT
One Word, Two Directions: Wendy’s Pricing Mishap
See how a pricing mistake can reveal the importance of clear brand communication.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
Unhinged Is a Loan
What happens when a company’s actions clash with the voice its social team built.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
Something to Hold: Liquid Death
See how an unconventional voice reframed a familiar beverage category.
Classroom fit: Branding / Principles
View Teaching Kit
PAID KIT
Two Recipes, One Brand: The Girl Scout Cookies Teaching Kit
What two regional recipes reveal about the risks of making a brand too consistent.
Classroom fit: Branding / Principles
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PAID KIT
Worthless Unless Somebody Sees It: The Fortnite Teaching Kit
Why players buy cosmetic items that give them no gameplay advantage.
Classroom fit: Consumer Behavior
View Teaching Kit
PAID KIT
Whoever Refuses to Change It: The Coca-Cola Santa Teaching Kit
How decades of repetition built a lasting association between Coca-Cola and Santa.
Classroom fit: Branding / Principles
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MARKETING EVERYWHERE ALL ACCESS
Your teaching library for the semester.
When you need a better example for Tuesday, you should not have to spend Sunday night building it from scratch.
Marketing Everywhere All Access gives you the full teaching-kit library so you can pull in current cases, lesson plans, activities, assignments, slide outlines, and instructor resources whenever your course needs them. New kits are included while your membership is active.
Use what fits. Skip what does not. Teach it your way.
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Access to the complete Teaching Kit library for up to 10 instructors at the same institution.
Explore Department Access- Full Teaching Kit library
- New Teaching Kits released during the license period
- Up to 10 faculty users
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