TEACHING KIT
Taylor Swift: Reputation: Brand Reset and Narrative Control
Study how a public reset can change the story people tell about a brand.
View Teaching KitREAL BRANDS. REAL DECISIONS.
Marketing case studies built for the classroom.
Use current brands, familiar stories, and strange cultural moments to teach the marketing concepts already on your syllabus. Every case below links to its existing Teaching Kit.
MARKETING CONCEPT
Branding
TEACHING KIT
Taylor Swift: Lover: Brand Warmth and Identity Systems
See how a clear identity can make a brand feel warmer and more recognizable.
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TEACHING KIT
Whoever Refuses to Change It: The Coca-Cola Santa Teaching Kit
Study how repetition helped build a lasting holiday brand asset.
View Teaching KitMARKETING CONCEPT
Consumer Behavior
TEACHING KIT
They Sell You the Not Knowing: The Labubu Story
Explore how mystery, collecting, and scarcity can build demand.
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TEACHING KIT
Two Recipes, One Brand: The Girl Scout Cookies Teaching Kit
Compare how two products can serve different preferences under one brand.
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FREE LESSON PLAN
Pizza Hut Classic: The Dining Room Is the Product
How the dining room became part of the product.
View Teaching KitMARKETING CONCEPT
Social Media Marketing
FREE LESSON PLAN
NFL Schedule Release Videos
How a routine announcement became social entertainment.
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TEACHING KIT
Oreo: Dunking in the Dark
Study how a real-time response helped a brand earn attention.
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TEACHING KIT
Don’t Force It: The GRWM Creator Brief Teaching Kit
Explore why a brand brief works best when it fits the creator’s voice.
View Teaching KitMARKETING CONCEPT
Marketing Strategy
FREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
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TEACHING KIT
Something to Hold: Liquid Death
See how an unconventional voice reframed a familiar beverage category.
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TEACHING KIT
No Screenshots: The Rise and Fall of Quibi
Explore why a high-profile streaming launch missed the way people wanted to watch.
View Teaching KitMARKETING CONCEPT
Customer Experience
TEACHING KIT
Longer, Please: The Buc-ee’s Teaching Kit
See how scale, service, and destination appeal shape a retail experience.
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TEACHING KIT
The Store Is the Ad
Explore how a store experience can do the work of advertising.
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TEACHING KIT
The Evil Empire: Ticketmaster
Use ticket fees to discuss perceived value and customer trust.
View Teaching KitMARKETING CONCEPT
Positioning
FREE LESSON PLAN
Taylor Swift: Debut Era: Build the Audience Before You Need It
Show how an overlooked audience can become a brand’s next growth opportunity.
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TEACHING KIT
Taylor Swift: Folklore: Surprise Launch, Story-First Positioning
Study how a surprise launch and story-first positioning set an album apart.
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TEACHING KIT
Who Advertises Root Beer?
Explore how category conventions affect which products get noticed.
View Teaching KitMARKETING CONCEPT
Retail Marketing
TEACHING KIT
Spirit Halloween: Ten Weeks a Year
Study how a seasonal store builds anticipation year after year.
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TEACHING KIT
Somebody Pays for Monday: The Crumbl Teaching Kit
Connect a weekly product reveal to anticipation and repeat visits.
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TEACHING KIT
The Rise and Fall of the Mall
Consider what happens to a retail destination when shopping habits move on.
View Teaching KitMARKETING CONCEPT
Influencer Marketing
FREE LESSON PLAN
Outdoor Boys: Quiet Competence as a Creator Brand
A creator brand built on usefulness, skill, and consistency.
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TEACHING KIT
Trust Is the Product: Food Influencers
Ask how creator credibility can become part of the product people trust.
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FREE LESSON PLAN
Freddy and the World Cup
A fan’s road trip became a story brands could join without taking it over.
View Teaching KitMARKETING CONCEPT
Sports Marketing
FREE LESSON PLAN
Freddy and the World Cup
A fan’s road trip became a story brands could join without taking it over.
View Teaching KitFREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
View Teaching Kit
TEACHING KIT
The Product Volunteered: The Bowl Game Teaching Kit
Explore how a live event can make the mascot part of the product experience.
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