FREE LESSON PLAN
Freddy and the World Cup
A fan’s road trip became a story brands could join without taking it over.
View Teaching KitFOR COLLEGE MARKETING INSTRUCTORS
Free marketing lesson plans you can actually teach.
These are complete classroom resources, not previews. Each lesson starts with a real brand or cultural moment and gives you something practical to bring into class.
FREE LESSON PLANS
Pick the story your students will want to talk about.
FREE LESSON PLAN
NFL Schedule Release Videos
How a routine announcement became social entertainment.
View Teaching Kit
FREE LESSON PLAN
Outdoor Boys: Quiet Competence as a Creator Brand
A creator brand built on usefulness, skill, and consistency.
View Teaching Kit
FREE LESSON PLAN
Pizza Hut Classic: The Dining Room Is the Product
How the dining room became part of the product.
View Teaching Kit
FREE LESSON PLAN
Taylor Swift: Debut Era: Build the Audience Before You Need It
Show how an overlooked audience can become a brand’s next growth opportunity.
View Teaching Kit
FREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
View Teaching Kit