The memories were designed.
Pizza Hut Classic gives students a current brand revitalization case built around physical space, memory, and customer experience.
The class asks what customer problem nostalgia solves, what behavior the space should create, and what makes the strategy more than a photo opportunity.
Students build a Classic Comeback Plan using a three-part servicescape framework.
Nostalgia gets people in the door. The servicescape decides whether they stay.
What's included
- Lesson plan
- Slides outline
- Student handout
- Assignment prompt
- Discussion questions
- Instructor notes
- Source files