This isn't a celebrity marketing lesson.
It's a lesson about how a category can miss a valuable audience because that audience doesn't fit its current assumptions, metrics, or habits.
Students use the Debut Era case to work through STP, niche-first growth, direct fan access, and the risk of building for an audience the industry has learned to ignore.
The most valuable audience is often the one the category has trained itself not to see.
What's included
- Lesson plan
- Slides outline
- Student handout
- Assignment prompt
- Discussion questions
- Instructor notes
- Source files