The lesson underneath Banana Ball
The Bananas didn't reposition baseball. They repositioned what a night at the ballpark could be.
This class moves students past “the Bananas are fun” and into the strategy: a faster, participatory live entertainment experience built by removing friction and changing what customers believe they're buying.
The weirdness is doing strategic work.
What students work through
Students use the reduce, remove, raise, create framework, then decide whether their idea improves an old category or actually creates a new one.
What's included
- Lesson plan
- Slides outline
- Student handout
- Assignment prompt
- Discussion questions
- Instructor notes
- Source files