The lesson underneath Banana Ball
The Bananas didn't reposition baseball. They repositioned what a night at the ballpark could be.
This class moves students past “the Bananas are fun” and into the strategy: a faster, participatory live entertainment experience built by removing friction and changing what customers believe they're buying.
Students use the reduce, remove, raise, create framework, then decide whether their idea improves an old category or actually creates a new one.
The weirdness is doing strategic work.
Inside the lesson plan
- Marketing concepts
- Classroom activities
- Discussion questions
- Instructor guidance