“Make it funny” is not a strategy.
NFL teams turn a schedule drop into a content event by designing around audience behavior, platform format, participation, and shareability.
Students pick a boring announcement and rebuild it as a social-first launch using a five-part framework.
A routine announcement can become a social moment when the format gives people a reason to participate.
What's included
- Lesson plan
- Slides outline
- Student handout
- Assignment prompt
- Discussion questions
- Instructor notes
- Source files