Questions instructors usually ask.
Quick answers about Teaching Kits, free lesson plans, All Access, Full Courses, and how the resources fit into a real classroom.
What is Marketing Everywhere?
Marketing Everywhere is a resource library for college marketing instructors. It turns real brands, current stories, and cultural moments into lesson plans, case studies, classroom activities, Teaching Kits, and full course curriculum.
Who are the Teaching Kits for?
They are built for college marketing instructors who want a current case, lesson, or activity without starting from a blank document.
What comes inside a Teaching Kit?
Kits can include a lesson plan, slides, an activity, an assignment, discussion questions, and instructor notes. Check the Beehiiv product page for the exact materials included with a specific kit.
What is the difference between a Free Lesson Plan and a Paid Teaching Kit?
A Free Lesson Plan is a complete classroom resource, not a preview. Paid Teaching Kits are additional lessons available individually or through Marketing Everywhere All Access.
What is Marketing Everywhere All Access?
All Access gives instructors the complete Teaching Kit library, including new kits added during an active membership. Individual Teaching Kits remain available for instructors who need one lesson.
Are Full Courses included in All Access?
No. Full Courses are licensed separately from Marketing Everywhere All Access.
Can instructors edit the resources?
You can use a full kit or choose the pieces that fit your class. Licensed Full Course materials may be customized for the instructor’s own course. Check the individual product details or contact Tyler if you need to confirm a specific format.
Can instructors use the resources in LMS platforms?
Full Course licenses allow materials to be added to a password-protected institutional LMS. For a specific Teaching Kit use case, check its Beehiiv product details or contact Tyler.
Are the kits designed for 50-minute classes?
Some kits are built around a 50-minute class session, while timing varies by topic and activity. Check the individual Teaching Kit details for the best fit.
What kinds of marketing courses do the resources work with?
The library includes lessons for Principles of Marketing, Consumer Behavior, Social Media Marketing, Brand Management, Integrated Marketing Communications, Sports Marketing, and related courses.
How do instructors access purchased resources?
Teaching Kit product details, access, and checkout stay on the existing Beehiiv product page linked from each card in the library.
Can departments license full courses?
Yes. Marketing Everywhere offers department course licenses for multiple instructors at the same institution. Full Course licensing is separate from All Access.