FREE LESSON PLAN
NFL Schedule Release Videos
How a routine announcement became social entertainment.
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Social media marketing lessons built for the classroom.
Social media moves faster than a course shell. These lessons turn creator strategy, platform behavior, brand voice, and earned attention into classroom-ready conversations and activities.
Content strategyInfluencer marketingSocial proofBrand voiceCommunityCreator strategyEarned mediaEngagementPlatform strategy
TEACHING KITS
Start with a case that fits your next class.
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Outdoor Boys: Quiet Competence as a Creator Brand
A creator brand built on usefulness, skill, and consistency.
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TEACHING KIT
Trust Is the Product: Food Influencers
Ask how creator credibility can become part of the product people trust.
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TEACHING KIT
The Platform Is the Landlord
Explore how platforms shape the rules creators work under.
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TEACHING KIT
Format Is the Moat: Dude Perfect
Study how a repeatable content format can build a durable brand.
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TEACHING KIT
Don’t Force It: The GRWM Creator Brief Teaching Kit
Explore why a brand brief works best when it fits the creator’s voice.
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