FREE LESSON PLAN
Pizza Hut Classic: The Dining Room Is the Product
How the dining room became part of the product.
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Consumer behavior cases students already have opinions about.
Consumer behavior is more useful when students can recognize themselves in it. These cases open up decision-making, identity, influence, loyalty, scarcity, and fandom through stories they can debate.
Decision-makingMotivationPerceptionIdentitySocial influenceBrand loyaltyCustomer experienceFandomScarcityCommunity
TEACHING KITS
Start with a case that fits your next class.
TEACHING KIT
They Sell You the Not Knowing: The Labubu Story
Explore how mystery, collecting, and scarcity can build demand.
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TEACHING KIT
The Eras Tour Teaching Kit
Explore how an event turns a catalog of work into an experience fans can join.
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TEACHING KIT
Two Recipes, One Brand: The Girl Scout Cookies Teaching Kit
Compare how two products can serve different preferences under one brand.
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TEACHING KIT
Worthless Unless Somebody Sees It: The Fortnite Teaching Kit
Explore how visibility creates value in a crowded game world.
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TEACHING KIT
Longer, Please: The Buc-ee’s Teaching Kit
See how scale, service, and destination appeal shape a retail experience.
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