FREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
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Principles of Marketing lessons students can actually connect with.
Principles gets easier to teach when students can see the framework inside a brand or story they already know. These kits give you concrete ways to teach the fundamentals without rebuilding your class.
STPPositioningBrandingConsumer behaviorProduct strategyPricingPromotionCustomer experienceMarketing communications
TEACHING KITS
Start with a case that fits your next class.
FREE LESSON PLAN
Taylor Swift: Debut Era: Build the Audience Before You Need It
Show how an overlooked audience can become a brand’s next growth opportunity.
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TEACHING KIT
A Dollar Fifty Forever
Explore how a low price can become part of a brand’s promise.
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TEACHING KIT
The Store Is the Ad
Explore how a store experience can do the work of advertising.
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TEACHING KIT
Something to Hold: Liquid Death
See how an unconventional voice reframed a familiar beverage category.
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TEACHING KIT
Oreo: Dunking in the Dark
Study how a real-time response helped a brand earn attention.
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