TEACHING KIT
Taylor Swift: Reputation: Brand Reset and Narrative Control
Study how a public reset can change the story people tell about a brand.
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Brand management cases built around brands students already know.
Brand strategy gets less abstract when students can see identity, equity, differentiation, community, and failure playing out in public. These kits make that analysis teachable.
PositioningBrand equityDifferentiationBrand identityBrand communityAuthenticityRepositioningBrand failureCategory creation
TEACHING KITS
Start with a case that fits your next class.
TEACHING KIT
Taylor Swift: Lover: Brand Warmth and Identity Systems
See how a clear identity can make a brand feel warmer and more recognizable.
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FREE LESSON PLAN
Savannah Bananas: Category Creation
They didn’t fix baseball. They built a new category.
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TEACHING KIT
Something to Hold: Liquid Death
See how an unconventional voice reframed a familiar beverage category.
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TEACHING KIT
Whoever Refuses to Change It: The Coca-Cola Santa Teaching Kit
Study how repetition helped build a lasting holiday brand asset.
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TEACHING KIT
The Rise and Fall of Blockbuster
See why a familiar rental model could not keep up as viewing changed.
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