Built where real marketing work and real marketing classrooms overlap.
Marketing Everywhere helps college instructors make class feel current without rebuilding everything from scratch.
One problem kept showing up.
I've spent years working in marketing and years teaching it. Those two parts of my career overlap in useful ways, but they also made one problem impossible to miss.
Marketing changes quickly. The brands, platforms, behaviors, and cultural moments students talk about can shift before a course shell gets its next update. The fundamentals still matter. Positioning is still positioning. Consumer behavior is still consumer behavior. But the example that made a concept click five years ago may now land with all the energy of a fax machine.
Instructors shouldn't have to rebuild their classes every week just to make the examples feel current.
That's why I built Marketing Everywhere. It takes a current story and does the slower, harder work behind it: connecting the story to a real framework, planning the discussion, building the activity, creating the assignment, and giving the instructor enough context to teach it with confidence.
This isn't about replacing an instructor's judgment or teaching style. You know your students and your room. Marketing Everywhere gives you stronger raw material and more of your prep time back.
It is, at heart, one marketing instructor helping another walk into class with something worth talking about.
Different schools. Different students. Same challenge.
Making marketing make sense.
Eventually, the two careers started running into each other.
Working in marketing made me a better teacher.
Teaching marketing made me a better marketer.
The longer I did both, the more obvious the gap became.
The fundamentals still worked.
The examples didn't always keep up.
The working-marketer side.
Years spent building audiences, leading teams, and figuring out what actually connects with people.
These organizations are part of Tyler's professional history. They are not endorsements of Marketing Everywhere.
Let's talk marketing.
Have a question about a lesson, want to share an idea, or found something wonderfully weird that belongs in a marketing class? Send me a note.