Five real lessons. Zero placeholders.
Start with a story your students already know.
Each free kit gives you a real marketing case, a useful framework, and enough material to walk into class ready.
Featured free lesson
They Didn't Fix Baseball. They Built a New Category.
The Savannah Bananas turn category creation, positioning, customer friction, and experience design into a 50-minute class.
Free lesson
Taylor Swift: Debut Era
Teach segmentation, targeting, and positioning through the audience Nashville was trained not to see.
Outdoor Boys
Quiet Competence
Explore how usefulness, consistency, demonstrated skill, and sponsor fit build creator trust without the usual influencer playbook.
Free lesson
NFL Schedule Release Videos
Turn a routine information drop into a lesson on platform format, audience behavior, participation, and shareability.
Free lesson
Pizza Hut Classic
Use a familiar restaurant to teach servicescape strategy, brand revitalization, sensory branding, and customer experience.
What comes in a kit?
Use the whole thing. Or steal the piece you need.
- Lesson plan
- Slides outline
- Student handout
- Class activity
- Discussion questions
- Assignment prompt
- Instructor notes
- Source files