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10 individual lessons

Taylor Swift Collection

Taylor Swift is not one lesson. Each era offers its own case, question, and reason to talk about marketing.

Free sample

Debut Era

Segmentation, targeting, positioning, and the audience a category trained itself not to see.

Fearless Era

Speak Now Era

Red Era

1989 Era

Reputation Era

Lover Era

Folklore Era

Midnights Era

Taylor's Version Era

Eras Tour Era