TEACHING BY COURSE

Find a marketing lesson for the class you teach.

Browse current examples and classroom resources by course area. Each hub connects familiar brands and stories to the marketing ideas students are learning.

Principles of Marketing

Principles gets easier to teach when students can see the framework inside a brand or story they already know.

Principles of Marketing lessons

Social Media Marketing

Lessons on creator strategy, platform behavior, brand voice, and earned attention.

Social media marketing lessons

Consumer Behavior

Cases about decision-making, identity, influence, loyalty, scarcity, and fandom.

Consumer behavior cases

Brand Management

Explore identity, equity, differentiation, community, and failure through recognizable brands.

Brand management cases

Marketing Strategy

Cases that make tradeoffs, category choices, differentiation, and customer experience visible.

Marketing strategy cases